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Category Archives: Uncategorized

World Conference on Drowning Prevention (WCDP)

Project: Presenting a standard and results for measuring and optimising the average rescue time for a lifeguard organisation.Q2M2 participated in the latest World Conference on Drowning Prevention, organized and financed by the International Life Saving Federation (ILSF) and co-financed by Bloomberg Philanthropies. This conference in Vancouver, Canada included lifeguard organisations, public officials, and first-aid organisations from all over the world. Q2M2 presented the results from the performance optimization program developed for a Nordic lifeguard organisation and proposed a standard for how to measure the average rescue time for a lifeguard organisation, details of which can be found here:

HelsingørGribskov, and Halsnæs in Denmark

Project: Cost-Benefit Analysis (CBA) of lifeguard operations for the three counties. The counties of Halsnæs, Gribskov, and og Helsingør in Denmark host a combined one million beach guests every summer. The three counties therefore operate 25 lifeguard stations along their coastline to safeguard beachgoers. However, there has been a need for budget reduction in the three counties, and Q2M2 was asked to conduct a CBA of the lifeguard operation service. The analysis showed that the benefits of lifeguard operations exceeded costs by a large margin. A report with detailed results was delivered to the three counties.

Project: Study trip to RNLI, the UK. These municipalities continuously seek new information about running and optimizing their lifeguard organisation. To this end, they organize study trips to other areas of Denmark and to other countries. Leveraging its wide international network – including a strong connection with the Royal National Lifeboat Institute (RNLI) in the UK – Q2M2 has now organized two study trips for politicians from the three municipalities, with a focus on benchmarking standards and performance.


Project: Data collection for DGI Swimming. DGI is a Danish umbrella organization for different sporting associations, with more than 1.5 million members. DGI Swimming has developed the Ocean Rescue Camp (ORC), which offers children age 10-15 first-aid, swimming, and lifeguard training as well as a lot of fun for a week each summer. Every year more than 1000 children participate. Q2M2 helps DGI Swimming to continuously monitor all critical incidents and collect data in real time, which will enable DGI Swimming to act quickly and correctly if a critical incident should occur during a camp.


Project: Optimising container-stripping time. Stabrand is a warehouse and container re-distribution company that processes more than 5000 containers every year. Stabrand has more than 80 years of experience, and is one of the oldest companies of its kind in the Copenhagen area. Stabrand has managed to stay in the business all these years only be cause of its ability to adapt and change in alignment with its surroundings. Q2M2 helps Stabrand with collecting valid statistical data on its operational performance. Due to Q2M2’s continuous improvements and benchmarking on Stabrand’s operational performance, it is expected that the company will increase its efficiency by at least 15 percent.

University College Copenhagen, Emergency Risk Management (ERM) program

Project: Develop a module and teach ERM students quantitative and statistical methods. The Emergency Risk Management program wishes to adopt a more quantitative approach to risk management, and Q2M2 developed a module (eight lectures) to teach ERM students quantitative and statistical methods. Throughout these lectures, the eight steps of the statistical value chain are taught.

Copenhagen City & Port

Project: Developing a questionnaire to collect and analyse data on the experiences of users of the harbour. Copenhagen City & Port is one of Denmark’s largest port operators, and and is currently revising its strategy for Copenhagen Harbour. The harbour is visited by millions of national and international tourists every summer, and is also used by locals year-round for marine recreation such as swimming, sailing, canoeing, and a variety of events such as Red Bull Cliff Diving. Q2M2 and Copenhagen Risk & Safety Group are developing a questionnaire for Copenhagen City & Port to collect data on the experiences of users of the harbour, and will analyze the resulting data to produce a report with recommendations for further possible action.

The Statistical Value Chain

Project: Presentations of the statistical value chain. Q2M2 is always proud to present the statistical value chain concept and how it promotes better, simpler, and more transparent decision support. Lectures and presentations on the statistical value chain and its benefits have already been featured at several major universities: